What we never do.
Trust is the whole product. These are the lines we don't cross, for money, for partners, or for growth.
Sell a ranking, a badge or a place on the map.
Proven and Vetted come from proof on file. Paying doesn't put a place on the map, keep it there, or move it up.
Take money for proof.
A place is Proven only with its own wine list, named press or a natural importer. No fee, no partnership and no sponsor changes that.
Show star ratings.
We describe wine in taste words and places in evidence. No stars, no scores out of five, no averages.
Hide when proof gets old.
Every proof has a date. When it's more than a year old we say it needs a re-check, and we go back.
Sell a story or a "best of" spot.
We choose what we cover. Partner-funded pieces are labelled "Presented with" at the top.
Buy positive reviews or remove vibe checks.
What members report stays, unless it breaks the rules for everyone.
Scrape private data.
We read what venues publish about themselves. Your imports are files and lists you give us, from your own account.
Post for you without permission.
Nothing from your passport, saves or Funk Wrapped is public unless you share it.
Sell guests' personal data.
Not to venues, not to sponsors, not to anyone.
Partner with large chains.
Independent first. Businesses that fail the alignment check are never partners.
Why we work this way: the manifesto. How proof works: the Funk Score.