FUNKY
The Global Natural Wine Underground
A culture documentary about fermentation and rebellion.
A global documentary about the outsiders rebuilding wine culture from the ground up.
The future of wine may not come from its most established regions, but from places where there were no rules to begin with.
Wine became
- standardized
- industrialized
- disconnected from place
- driven by status
What's replacing it
- fermentation over manipulation
- land over branding
- community over hierarchy
- culture over consumption
Table of Contents
01
The Pilot
Episode 1 — Mexico: Reinventing Wine From Scratch
- Octagono x El Nidal, Guanajuato
- Marcelo — the first contemporary Mexican winery making natural wine in clay vessels
- 60-minute cinematic documentary
- 9-act structure: land, outsiders, fermentation, table, community, city, global network
02
The Deck
10-slide narrative pitch
- Core thesis: fermentation as cultural resistance
- Outsiders vs institutions — how new culture forms
- Global network: 12 primary cities, 6 secondary, 8 production regions
- Chef's Table x Anthony Bourdain x post-internet anthropology
03
The Team
Two outsiders. Different paths. Same instinct.
- Mike O'Day — Producer / Co-Creator. NY native, from finance to the arts.
- Taylor Gendron — Host / Co-Creator. Hospitality, VC, fan of the funk.
04
Sponsors
Partnership opportunity — 3 tiers
- Founding Partner: $15K-$25K
- Primary Partner: $10K-$15K
- Supporting Partner: $5K-$10K
- Glassware, hospitality, travel, sustainable lifestyle, design-led brands
60
min pilot
12+
cities
1
global network
This is not a continuation of wine history. It's a reset.
Interested?
Let's talk about the pilot.