From a view to a seat at the tasting.
Stop paying for views. A producer funds the film and the night, not the glass. Every view can become an RSVP, and every RSVP a check-in at a bar that pours the wine.
The loop
- 01
A producer books a tasting night
The producer's own rep pours a tasting at a partner bar: in Québec, up to 50 ml per wine, bought from the bar at its price; in New York, a capped brand event paid directly to the bar.
- 02
We make the video, we run the spend
The $999 funkiest package: a short-form video of the wine, plus the ad budget to put it in front of the funk tribe.
- 03
The view carries an RSVP
Every view isn't a vanity metric — it's a way in: an RSVP for the night this wine is poured.
- 04
They RSVP
The RSVP holds a place. Where the bar takes bookings, we link to its own system.
- 05
They check in at the bar
They check in at the bar. Staff tap the member's code; the bar sells every glass at its posted price on its own till.
One night, tracked the whole way down: from the video a drinker watches, to the RSVP they make, to the check-in at the bar. You get the numbers — views, RSVPs, check-ins by venue and date — never the names.
Who wins
One wine, every room that pours it
Run the night in every city that pours your wine; the supply graph knows which bars carry it. In Québec, your ads are RACJ-approved before release. In New York, ads list several bars, with no prices.
$999
video + ad spend + one tasting night
The producer pays isitfunky a flat fee for the film, the ads and the night. Anything poured is bought from the bar at its posted price.
Pour something worth watching?
Producers, importers, and restaurants — tell us the bottle you want people to meet, and we'll turn it into a tasting night people RSVP for.
hello@isitfunky.comCheck-in runs on a staff screen today, with no POS integration. Mechanics differ between Québec and New York and are indicative.