The Pour
Turn an impression
into a glass.
Stop paying for views. A producer pre-funds their funkiest wine as a virtual SKU; every impression carries a redeemable ticket — one glass, at one table — tied to the booking and proven at the POS.
The loop
impression → reservation → pourA producer funds the pour
The funkiest bottle becomes a virtual SKU — a single glass, pre-paid by the winemaker who wants it in the right mouths.
We make the video, we run the spend
The $999 funkiest package: a short-form video of the pour, plus the ad budget to put it in front of the funk tribe.
The impression carries a ticket
Every view isn't a vanity metric — it's a redeemable claim: one glass of this wine, at this table.
They book it
The ticket ties straight to the reservation — Resy or OpenTable — so an impression turns into a seat.
They redeem it at the table
The glass is poured and rung through the POS — Square or Toast — closing the loop from impression to verified sip.
Virtual SKUs
One pour, one SKU, tracked the whole way down. The same virtual SKU carries the wine from the video a drinker watches, to the table they book, to the glass the POS rings up — so a producer's sampling budget buys verified sips, not guessed-at impressions.
Who wins
Producers & distributors
Expense a pour, not an ad. Get your wine into the right mouths across every venue that carries it — pre-paid and provable. A tracked sample, not a guess. You see who tasted it, and where.
Restaurants
Showcase your boldest pours at zero inventory risk — the glass is pre-funded. The video drives bookings; the POS redemption proves the foot traffic.
Drinkers
A glass of the genuinely funkiest thing in the room, on the house, at a place worth sitting in. The reward for paying attention.
Sample it anywhere
One wine, every room that pours it
A pour isn't tied to one bar. Fund a 5oz pour of your wine and we light it up across every venue that carries it — the supply graph already knows which ones. Drinkers try it wherever they are; you spend it like a sampling budget, not a billboard. Producers fund their cuvée; distributors fund their book.
The funkiest package
$999
video + ad spend + one featured pour
Pours are pre-funded by the producer, so restaurants showcase their boldest bottles at zero inventory risk.
Pour something worth watching?
Producers, importers, and restaurants — tell us the bottle you want in the right mouths, and we'll turn it into a pour people book a table for.
hello@isitfunky.comThe booking (Resy/OpenTable) and POS (Square/Toast) integrations that close the loop are in build. Price and mechanics shown are indicative.