← Back to blog
2026-03-08|3 min readEducationStyles

Glou-Glou: The Art of Crushable Natural Wine

Light, chillable, and dangerously easy to drink. A guide to the most fun category in natural wine.

La Cave des Voyageurs, Lyon — from the isitfunky map
La Cave des Voyageurs, Lyon — from the isitfunky map

Glou-glou (French onomatopoeia for the glugging sound of wine being poured) describes wines that are light, fruity, low in alcohol, and meant to be drunk without thinking too hard.

Think of them as the natural wine equivalent of a cold beer on a hot day. No pretension, no cellaring, no decanting. Just pure, crunchy, joyful drinking.

The classic glou-glou grapes: Gamay (Beaujolais), Trousseau (Jura), Cinsault (Southern France), Schiava (Alto Adige), and Frappato (Sicily). Light-bodied, high-acid, low-tannin.

The key: serve them cold. Like, actually cold. 12-14C. This amplifies the fruit and freshness and makes them even more crushable.

Best producers for glou-glou: Marcel Lapierre (the godfather), Jean Foillard, Yann Durieux, Catherine & Pierre Breton, Gut Oggau, and basically anyone from Beaujolais making Morgon or Fleurie with carbonic maceration.

Glou-glou isn't a style snobs dismiss — it's the hardest wine to make well. Extracting maximum flavor with minimum intervention takes real skill. The best glou-glou wines are deceptively complex.

Want to discover the bars we're talking about?

Explore bars