The Circuit
We don't run the fair. We send it people.
The natural wine year is a circuit of fairs, salons and tastings that already exist and already need ticket buyers. isitfunky is the guide people read before they go. That's the partnership.
The partnership
We send the crowd
Our readers are the exact people who buy fair tickets. A partner link on our fair page, guide, and calendar.
You sell the tickets
Your box office, your terms. We take a referral fee on tickets we drove — or a flat partnership if you prefer.
We publish the guide
A dated, city-specific guide to the week around your fair — where to drink, who's pouring where — that outranks generic listicles.
One Night Stand on-site
A single-bottle popup the night before doors. Producer-funded, thirty seats, the scene in one room.
Why this and not our own festival
Events you fund yourself are a marketing expense wearing a revenue costume. The fairs have the producers, the venues and the dates. We have the audience and the guide. Splitting the ticket is cheaper for everyone than competing for the same weekend.