One bottle. One night.
A ticketed popup series with four rules and no exceptions. The bar buys the bottle through its wholesaler and sells the seats; thirty people find out what it is 24 hours before doors.
The bottle
Revealed in 23:41:09
You know the room and the night. The bottle stays a secret until tomorrow at 7pm. That's the deal.
Venue
Bar Exemple
Night
Thu · 7pm
Scan at the door
ONS-BCN-0417
Example ticket: a fictional venue, not a real night.
| Who | Pays | Gets |
|---|---|---|
| Guest | $40, to the bar | Seat, two pours, the story, the producer in the room |
| Producer | No bottles, no money to the bar | 30 tasters, content, a case study |
| Venue | The bottle, through its wholesaler | A full room on a slow night; it sells the seats, food and extra glasses |
| isitfunky | The crowd | A flat fee as the bar's agent, the story, the data |
30 seats × $40 = $1,200 a night, sold by the bar. Tickets sell on a Stripe link charged to the bar's own account, no app; payment to isitfunky, as the bar's agent, is payment to the bar. isitfunky is paid a flat fee. The producer does not supply bottles. First five nights are run by hand, on purpose — the case study is worth more than the software.
Want the night in every city on a route, with the video and the ads around it? That's a Campaign — $1,999 per city, tour rate from three.
Aiming for RAW Week, New York
One venue, one bottle, one night, while the whole scene is in town. No venue or date is confirmed yet; the night goes on Events once it is.