Soft launch.
Opening a natural-wine bar, restaurant or shop? We come by in soft-launch week, taste and read the list. Online, your opening night goes on Events, and once there's proof you go on Just opened. None of that costs anything.
Proof first. Then the party.
Every place on isitfunky has proof on file that it pours natural wine. A new place gets the same check as everyone else, free, and a dated source for the day it opened.
We come by
One of us visits while you're in soft launch, when there's time to talk. We order like any guest. If you host us, whatever we post says so.
- 01
Visit
During soft-launch week, at a quiet hour you pick. Montréal first; elsewhere, tell us and we'll say honestly whether we can come.
- 02
Taste
A few glasses from the list, and the story behind them from whoever chose them.
- 03
Check the list
We read it against the producers and importers we know. That's what goes on file as proof.
- 04
Photos, with your OK
Only with permission. Your photos stay yours; anyone on camera signs a release first.
A first-night crawl stop
An “Is it funky?” segment
What goes live, and where
- Just opened
- Once there's proof on file and a dated source for the opening: your own announcement or press, linked under your card. If the source only gives the month, we show only the month.
- Events
- Your opening night on /events, with RSVP, and on your venue page. Send it with the form below, or from your owner dashboard once you've claimed your page. We check each event before it shows. Free.
- A post or story from us, and the offer of a Collab post that appears on both grids (an offer, never a condition). The first line says how it came about: nothing if nobody paid; “Hosted by {venue}” / « Accueillis par {venue} » if you hosted us; “Paid partnership with {venue}” / « Partenariat rémunéré avec {venue} » with Instagram’s paid-partnership label on, if it’s part of Spotlight. We don’t post your prices or opening deals.
- Newsletter
- A line in the next issue, to people who asked for it.
- Share card
- Your venue page has its own share card for messages and posts, with your name and your proof. We make a 9:16 story version by hand for the Instagram post.
Mostly nothing
The listing, the event and the proof check are free, and they stay the same whether you pay for anything or not.
Free
AlwaysC$0
- The proof check: we read your list and your own words about it
- Just opened, once there's proof and a dated source
- Your opening night on Events, with RSVP
- The visit, when we can come
Spotlight
Sponsoredfrom C$150Price to test
- Two weeks in the Spotlight row on Just opened, your city page and the home page
- A post of your own on our Instagram, labelled paid partnership
- A feature in the newsletter, labelled Sponsored
Every Spotlight card says “Sponsored”. Spotlight never changes proof, stamps, the Funk Score or the Top 10.
In Canadian dollars, before tax. A price we’re testing with the first venues: quoted by email, agreed in writing, nothing charged on this page.
What paying does, and doesn’t
- What it buys
- Two weeks in a separate row, labelled "Sponsored" on every card, plus the post and the newsletter feature. Nothing else.
- What it never buys
- Proof, a stamp, a Funk Score point, a place in the Top 10, or a better position in any list. The row sits apart from all of them.
- No proof yet?
- You can still take Spotlight while you're opening, as "Opening soon", with no stamp and no Funk Score. After your opening day, the card needs proof to stay.
- Our own picks
- We also put openings we like in the row for free. Those cards say "Spotlight", not "Sponsored".
- When it ends
- The card disappears on its own after its last day. Your listing and your proof stay exactly as they were.
Good to know
Tell us about your opening
Venue, city, dates, and a line about what’s natural on the list. A soft-opening week or a month is fine.
Want Spotlight too? Say yes and we’ll send the details. Say no and everything else is exactly the same.
Already open? Claim your page to fix details and post events yourself.