01Title

Is it funky?

The Global Natural Wine Underground

A culture documentary about fermentation and rebellion.

02Premise

FUNKY is a global documentary series exploring a new generation of winemakers, chefs, artists, and cultural outsiders rebuilding wine culture from the ground up. This is not a wine show. It is a cultural documentary about fermentation, land, food, community, and rebellion against industrial culture.

03Why Now

A major cultural shift is underway. Younger audiences are moving away from industrial wine, rigid status signals, and polished brand narratives.

Authenticity over prestige
Process over polish
Community over hierarchy
Culture over consumption

In a world becoming increasingly synthetic, fermentation is becoming a form of cultural resistance.

04Narrative Lens

The central tension is not wine versus wine. It is outsiders versus institutions. The series frames natural wine the way earlier documentaries framed underground chefs, early independent fashion scenes, and creative subcultures before institutional adoption. This is a story about how new culture forms.

05Format & Tone

45 to 60 minute episodes. Cinematic, intimate, textural, human.

Target tone

Chef's Table x Anthony Bourdain x post-internet anthropology

Cinematic but imperfectIntellectual but accessibleSlightly chaoticWarm, curious, deeply human

06Pilot Episode

Episode 1 — Mexico: Reinventing Wine From Scratch Octagono x El Nidal, Guanajuato The pilot follows Marcelo and Octagono — the first contemporary Mexican winery making natural wine in clay vessels. The episode expands beyond the vineyard into chefs, artists, architecture, long-table dinners, and Mexico City's natural wine scene.

07Why the Pilot Works

Visually cinematic

Highland landscapes, colonial architecture, mountain air, fire, dust.

Bigger than wine

Chefs, artists, design, music, architecture, hospitality.

The host works

Curious, observational, human. Not expert-driven.

Expands globally

Mexico is the first node in a larger underground network.

08Global Network

Primary

Guanajuato(Octagono — pilot)

Mexico City

Barcelona(Bar Brutal)

Lisbon / Portugal(APRT3 Wines)

Loire Valley

Paris

Sete(Chai Uva)

Montreal(Lieux Commun)

Knowlton(Joy Hill)

Tokyo

Seoul

Buenos Aires

Santiago

New York

Secondary

Copenhagen

Berlin

Naples

Edinburgh

Adelaide

Cape Town

Tertiary / Regions

Jura

Beaujolais

Languedoc-Roussillon

Penedes

Itata Valley

Yamanashi

Eastern Townships

Alentejo

09Partnership

Founding Partner

$15K-$25K

Primary Partner

$10K-$15K

Supporting Partner

$5K-$10K

This is not traditional advertising. It is cultural alignment within a premium documentary format.

10Vision

FUNKY is designed to become more than a documentary series.

Global dinners and events
Limited wine collaborations
A curated wine club
Travel experiences
Brand partnerships
Future physical hospitality concepts

The documentary becomes the discovery engine.

The audience becomes the community.

The ecosystem becomes the business.

Mike O'Day + Taylor Gendron

Co-Creators & Producers · Director / Host